Challenge
With competition becoming fierce and a previously untouchable lead in the marketplace weakening fast, the New Business Sales of this UK distribution company was critical in driving new growth.
Both inbound and outbound sales teams needed to get stronger at unearthing business customers’ needs and convincing them to take up new opportunities.
Solution
The Mind Gym delivered a 3-day Summit experience that supported the New Business Sales team in taking this proactive approach. Three key themes were explored using a range of practical formats:
- Day one: Me, myself and I
- Day two: Me and my customers
- Day three: Me and the market
Results
Following training, a proactive sales team was selling at 120% of YTD targets compared to 94% before training.
The Sales Director said he could see an extra £10m in revenue in year 1 and £50m over 5 years, which he attributed to the investment he had made in developing the minds and skills of his sales people.
