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Flattery may get you far, but it’s not the only route.

The ability to influence and persuade people is one of life’s most valuable. When we can’t, or don’t want to, resort to pleading or bribery to get our way, we need our request to sound like an offer they can’t refuse.

Whether convincing a colleague to take on a project, a customer to pay more or your partner to see a particular film, there are a range of ways we can win them over. It starts with tapping into what makes them tick.

Discover the secrets of persuasion and make them work for you in this Live action.

Example scenarios

How do you persuade your team members to be more self-sufficient when they are used to relying on you for answers?

There’s a fantastic opportunity going and tough competition to be chosen from. How do you stand out from the crowd and convince the hirer you’re the one for the job?

A tricky client is determined to get a project finished as quickly as possible; while you need to recommend a phased approach that’ll take much longer. How do you convince them to go with your suggestion without seeming as though you’re just trying to add to their bill?

You need to make urgent changes to a project at the last minute. How do you convince an external provider to re-design what’s already been signed off, without damaging your relationship?