The extra mile

Discover how to give an extra inch that goes the extra mile.

Origami towel and winking concierges: both examples of how a little extra effort goes a long way, without costing a penny.

Over half of a customer’s satisfaction comes from their emotions. So to keep customers coming back, it pays to surprise and delight.

Whether you work directly with customers or not, there’s always something you can do to make their experience smoother, easier and more enjoyable.

At the end of the Sprint, you will have:

  • Practised getting into your customer’s head to understand what a great experience looks like for them.
  • Considered what makes a good customer experience and what makes a great one.
  • Explored a handy tool to come up with ideas for getting from good to great in your everyday customer interactions.