Creativity for logical thinkers
“Creativity is for artists and advertising execs. I’m just too logical to be creative.” This statement is false.
With our tendency to pigeonhole different types of people, and ‘whacky’ brainstorming techniques only serving to make most of us cringe, it’s hardly surprising that many of the analytical amongst us assume we can’t be creative.
Fortunately, there are techniques that help the predominantly rational mind come up with just as off-the-wall, creative ideas as the most free associating thinkers. And, even better, these techniques require us to think logically.
This workout introduces two such tools and shows how they can help you generate thousands of ideas in as many seconds. That should make sense to even the most rational mind.
In 90 minutes you will have
- Discovered the strengths that logical minds bring to creative thinking as well as the main barriers that we need to circumvent.
- Practised using three very different ‘logical’ approaches to creativity which overcome innate assumptions in the innovation process.
- Decided which techniques work best for different challenges.
- Generated hundreds, if not thousands of novel ideas.
- Learnt a range of tools that allow you to generate creative ideas.