Business brain
Workout stats
This is a summary of what participant have said about this workout over the last 12 months.
- I felt actively involved in the workout98%
- The content was relevant to me89%
- I will use what I have learnt87%
- I'd recommend this workout to others84%
Participant reviews
Rating
"Very useful in my day to day working life."
Rating
"Examples were very helpful to understand the content of the session."
Rating
"Catherine targeted her audience very well and kept it pacy."
When Aristotle Onassis arrived in New York for the first time he was penniless.
Needing to make money fast, he got a job as a night watchman which paid double time. No big deal so far. Where Aristotle was really clever was in renting out his room overnight to a friend, thereby being paid rent whilst he was at work and sleeping in his room during the day.
For most of us being paid once for our time is good going – but Aristotle was paid three times for the same period. Unsurprisingly, thinking like this led him to create a shipping empire and become one of the wealthiest men in the world.
This workout helps us to start thinking like Aristotle, not the ancient philosopher, but the modern magnate.
In 90 minutes you will have
- Developed a nose for spotting opportunities with bottom line benefits.
- Gained the know-how to evaluate ideas using your commercial filter.
- Practised using tools to convert nice ideas into money-making propositions.
- Find out how to put yourself in the right place for a commercially attractive opportunity.