Right writing
Workout stats
This is a summary of what participant have said about this workout over the last 12 months.
- I felt actively involved in the workout99%
- The content was relevant to me96%
- I will use what I have learnt99%
- I'd recommend this workout to others93%
Participant reviews
Rating
"Useful to analyse every day situations with a professional attitude."
Rating
"Well presented and very clear and concise."
Rating
"It was quick and punchy, quite relevant to the learning matter! Many thanks."
With the advent of email, texts and blackberries people communicate more frequently in writing than they do face to face or on the phone.
‘Don’t write the part the reader skips’ warned Elmore Leonard and, like most advice worth following, it’s easier said than done. How do you make your reader absolutely absorbed in what you’ve got to say?
Writing clearly is like singing beautifully: it can seduce and enchant. It can also ensure that the right things happen, first time.
Unfortunately, most writing gets skimmed, ignored or even misunderstood. This workout demonstrates how to make sure yours isn’t.
In 90 minutes you will have
- Considered the different audiences you write for and the impact you want to have on them.
- Explored how to overcome three writing challenges to make sure your writing is clear, credible and captivating.
- Understood how your writing conveys status and how to pitch it at just the right level.
- Discovered how to tempt your audience to read further than just the first line.
- Practised the art of editing.