Usual suspects
Harness the power of ‘change-jujitsu’ by uncovering employee’s self-interest.
Customer segmentation is old news – but do you know what keeps your employees awake at night? What do they read? How do they re-energise after a long day? What do they want to achieve in the next year? How do they answer if their mates ask them, ‘how’s work?’
What you will get:
- 3-4 employee personae that capture the key characters in the population, and can be used long after the research phase (e.g. to help create compelling employee value proposition, employee brand, communications).
- Insights to create an appealing engagement campaign and overall ‘brand’ for solution.
- Matrix matching individual with business interests, allowing for sessions to harness employees self-interest: the ‘what’s in it for me?’