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Influence and persuade

When was the last time that you wanted to persuade someone to think or do something differently but didn’t succeed?

If it was more than a week ago you are either a hermit, have little desire to change anyone’s mind or are a great influencer. Many of us can think of an example in the last 24 hours.

The psychological research shows that we each tend to favour one or two influencing tactics and ignore the rest. For example, some bosses start with the rational reasons why something needs to be done and, if that fails, switch to using authority, missing out on many other tactics that could well have had a more positive effect.

Once we know more about the options available, we can choose the right tactics for the situation. It may not make us perfect but it will make us more flexible and far better at winning over even the toughest opponents.


In 90 minutes you will have

Considered what skills we can learn from people who are great influencers.

Discovered the mental blocks we create when we try to influence people and how to remove them.

Understood the 9 main influencing techniques that people use and the strengths each can offer.

Practised using some of the 9 tactics (and spotting them in others).

Had a go at combining the tactics to create an influencing strategy for a situation that is important for you.

What happens next?

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