Conferences
Challenge
Generating market-leading products at a conference.
Solution
The Consumer Healthcare division of GSK identified three key elements that would sustain their leadership in the industry: operational excellence, innovation and customer management. To give these focus they ran a 2-day conference for all their product development teams.
A central part of boosting innovation was the Generating creative sparks workout which was run with each of the different product teams.
Results
"The results were extremely impressive. In just 90 minutes, the business generated over 60 innovative concepts for new product development, of which 30 were then taken and further progressed, we couldn't have asked for more."
Sarah Leonard, Vice President, Leadership & Organisation Development
In addition, participants were full of enthusiasm:
"Will take this knowledge to market and use it locally".
"Output vs conventional brainstorming was very noticeably more and faster".
"Interesting approach, challenges conventional views on brainstorming".
"Opened up a very new approach".
"Heavy duty, quick hit, no wasted money".
"Well structured and results driven, 10+".
Since participating in this conference, many teams across GSK have called in The Mind Gym to support them on everything from boosting sales teams' performance to building dynamic leaders.
Help me sell The Mind Gym
The Mind Gym is delivered exclusively in organisations with 10 or more employees. If you want to run a Mind Gym programme in your company, click here for a draft email to make the case: